Marriner Marketing

The food, beverage, and hospitality industry has evolved dramatically over the past decade. In this highly competitive and dynamic sector, standing out from the crowd is dependent on the type and tone of content being generated and published.

Marriner Marketing, a full-service marketing solutions agency, understands the nuances of this industry such as the competitive nature of private label brands, the growing need for transparency, and driving premium purchases in an inflationary environment. With this specialized mindset, Marriner is helping the industry drive its marketing efforts with flavor and flair.

The specialized agency focuses its services on catering to the niche needs of food, beverage, and hospitality brands using clear and engaging communication. In the loud and crowded space of reels, blogs and hashtags, Marriner seeks to cut through the static and put the focus back on the brand and, even more importantly, the customer.

What really differentiates Marriner from other marketing agencies is its core philosophy of connecting with customers through clarity. It begins with the process of listening to the client’s target audience, uncovering their needs, their wants, their fears and their motivations before creating meaningful and engaging conversations with them.

Marriner then applies its creative and technical expertise to elevate the way marketing is done— drawing in the crowd without deviating from the brand’s overarching message. By using various quantitative and qualitative methodologies, Marriner Marketing is able to identify their audience’s personas, and craft compelling content that connects and moves target customers toward the brand.

Its services include brand positioning, market research, target persona development, user journey mapping, campaign strategy and development, media planning, buying and optimization, program activation, content strategy, website design and development and marketing automation. This gives the brand data-driven marketing strategies that aim to optimize its presence across a every appropriate channel and platform.

Marriner Marketing believes that these clarity-based connections lead people to trust and like a brand or business.

The company also believes in an integrated approach to planning and executing campaigns. Often, messaging can get muddled, especially if there is a disconnect in the team. Given the way content is consumed by various audiences online and off, this gap can turn an otherwise clever marketing campaign into a muddy message with insignificant impact. Marriner Marketing avoids this potential by bringing in a multidisciplinary team of experts that work in synergy on every project.

“We look beyond the traditional paid marketing initiatives and work within the context of an entire ecosystem of new marketing,” says David Melnick, partner/EVP of Brand Integration. “By having that holistic view of all channels and messages that motivate a specific audience reaction, we’re able to help brands successfully connect to their customers and the people that should be their customers in an increasingly fragmented world.”

With this approach, the company helps brands deliver the right message to the right people, at the right time, based on where their audiences are in their personal user journey. This further enables Marriner Marketing to accurately measure results, optimize tactics, and implement strategies that truly work.

The result? Clients who are comfortable with investing in marketing efforts, and confident their ROI will increase. Melnick emphasizes that the agency’s ultimate goal is to help their clients make their brands loved, recognized and profitable. Marriner Marketing delivers this in spades for international, national and regional clients. It’s why their average client tenure is over seven years. They even have several clients who have trusted them for well over a decade.

The Marriner team also continuously upgrades its skills and capabilities, to keep pace with the ever-changing marketing trends.

Their in-house quantum marketing task force keeps an eye on what’s new, and utilizes what’s relevant, such as artificial intelligence, the evolution of video, augmented reality, IoT, facial recognition, 3D animation and modern eCommerce.

Marriner’s strength also comes from having a diverse team of experts and perspectives synergized to deliver the right mix and results. On the value they offer their clients, “Our clarity approach gives our clients a competitive edge,” Melnick says. “We seek to understand consumer decisions. We combine subject matter expertise with our 33 years of industry wisdom and our core philosophy of championing the voice of the target audience. But, equally as important, we genuinely love what we do which makes working with our team incredibly fun and rewarding.”

Marriner focuses on transforming inputs and feedback into a powerful narrative. Its edge is its mastery of asking the right questions, listening well, and designing powerful campaigns that clearly resonate with audiences.

And in this business, knowing how to blend these key ingredients is what makes food, beverage and hospitality brands stand out from the crowd.